The Early 90’s
1991
In the growing Hooters tradition of seizing opportunities, HOA President, Bob Brooks, spotted the un-sponsored up-and-coming owner/driver Alan Kulwicki. The two cut a deal for the last NASCAR race of 1991 in Atlanta. That great exposure blossomed into a full sponsorship the following year, which resulted in the little underdog nicknamed "Mighty Mouse" winning the prestigious Winston Cup at the Hooters 500 on the very track where it all started. His reverse victory lap became a signature.
1993
On April 1, 1993 – ten years to the day of Hooters first incorporation - tragedy struck. While on a promotional trip carrying the Hooters colors, fan-favorite Kulwicki, along with Mark Brooks, Dan Duncan and Charlie Campbell, all perished when their plane crashed outside of Bristol, Tennessee. The system mourned its champions but came back with greater resolve to honor their memory.
